News

IRL advertises for the Region of Leipzig

In April, the IRL published an article in a well-known wide-reaching German daily newspaper in order to draw investors' attention to the locational advantages of the Leipzig region. In addition to the print edition, an online banner was also displayed for several days to appeal to potential investors. "The signs continue to point to growth in Leipzig," said Siegfried Bülow, Chairman of the Management Board of Porsche Leipzig GmbH, in the article.

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US students visit IRL

The Region of Leipzig is an attractive economic location. A group of American students from the University of Maryland was also able to see this for themselves. In addition to Berlin and Milan, they also stopped in Leipzig to find out about the advantages of the location in March. They were invited by the IRL and the Office for Economic Development of the City of Leipzig.

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IRL in the Landkreis Leipzig Journal

Invest Region Leipzig is represented with an article about the development of society in the current issue of the Landkreis Leipzig Journal. In addition to an outlook on marketing activities, readers also receive a brief overview of current projects and events.

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Visit from an Israeli delegation

For the acquisition team of Invest Region Leipzig, the new year started by mentoring a delegation from Israel. In cooperation with the Saxon Economic Development Agency, a programme lasting several days was organised in Leipzig and Dresden in advance. The Israeli participants from the start-up, cybertech and trade sectors were interested in a cooperation with German co-working operators for trans-regional exchange, or in potential developers, users and business partners. In the first part of the programme, they met industry representatives from companies from the Region of Leipzig on 23 January 2017.

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Invest Region Leipzig looks back on a successful year

The results from 2016 were presented by Invest Region Leipzig to the district council of the district of Leipzig and the district of North Saxony as well as to the Chamber of Industry and Commerce in Leipzig in November and December. Further dates for the city of Leipzig are planned for January. All in all, the company can look back on a very successful year. The acquisition team has taken care of more than 20 settlements and, according to the various companies, more than 800 jobs have been created for the Region of Leipzig.

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German Marketing Day warm-up

Leipzig hosted this year's German Marketing Day. The exclusive warm-up event took place the evening before at the recently opened Hotel INNSIDE. As a sponsor, Invest Region Leipzig helped business and marketing experts from all over Germany exchange ideas in a dignified setting and took the opportunity to present the Region of Leipzig. “We are very proud to welcome the German marketing community to Leipzig this year. Our city is developing rapidly and is not only a cultural metropolis and creative centre, but also an important economic engine for Germany. Therefore, the topic of agility fits perfectly in our city,” said Dr. Georg Donat, President of the Marketing Club Leipzig.

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EXPO Real in Munich

The Invest Region Leipzig acquisition team was at the Expo Real in Munich from 4 to 6 October. Together with over 35 companies and institutions, the settlement agency and its partners (the City of Leipzig, the Leipzig Chamber of Industry and Commerce, the districts of Leipzig and North Saxony) presented themselves at the joint stand of the Central German Metropolitan Region. “Expo Real is an important event for IRL’s partners to build and expand the investor network. The exchange at the stand shows that the Region of Leipzig is of steadily growing interest,” said Michael Körner, Managing Director of Invest Region Leipzig. In total, more than 1,700 exhibitors exhibited at the international trade fair for real estate and investments and attracted around 39,000 participants and visitors from over 70 countries to the fair grounds in Munich.

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On tour with the St. Thomas Choir

The aim of the St. Thomas Choir's tour to Lyon was to use a city partnership to establish collaborations or acquisitions. In addition to Invest Region Leipzig, other business people also took advantage of the offer to travel along. The companies and their locations were presented in the course of a business breakfast. 

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Specialist service receives new logo

To support the long-term expansion of specialist activities, a new logo was developed for work-in-Leipzig.de. This will be found on all advertising and marketing materials in the future. For the campus tour in November, for example, over 6,000 bicycle saddle protectors were produced. These will then be distributed at the planned universities in Brandenburg and Mecklenburg-Western Pomerania. Printed fabric bags are now available for further promotional campaigns. In addition, the team produced an event brochure for pupils, students and commuters with current dates from the Region of Leipzig.

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Successful 1st half year

The team was active in addressing potential investors at almost 20 trade fairs in Germany and abroad by the end of June. Numerous discussions were held and site visits organised in the Region of Leipzig. The work is paying off – 14 settlements have already been acquired for the first half of the year. There are also plenty of activities planned for the second half of the year. Florian Schmidtner has also strengthened the Invest Region Leipzig team as Acquisition/Settlement Manager since July.

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